The price of public relations democracy : how propaganda gets its new acceptable forms in contemporary political communication

In the recent decades, as a result of intensive globalisation, significant changes in the political communication systems can be observed in all old and new democracies all over the world. One of the most frequently used concepts to describe this is professionalisation, meaning that in response to political, societal, economic and technological developments, political institutions and politicians themselves started to improve their campaigning or governmental communication. On the one hand, institutions and parties became more open, started to seek dialogue with citizens by employing professional press officers to deal with the media and rapidly applying new technologies for direct marketing and communication.[...]Viešosios komunikacijos katedraVytauto Didžiojo universiteta