The profile of consumer society in modern Lithuania

The paper analyse the data of survey which was carry out in November-December 2001. The pattern of consumer society is applied for the analysis of the data. There are two general features of consumer society: it is the wealthy and it have the set of characteristic values. The data shows that society in Lithunia have several characteristic features which differ it from tipical wealthy western consumer society. At the same time it have some features which are related with wealthy society. First of all the Lithuania society isn’t the tipical wealthy society. And the possibilities of population to consume are low. At the same time the part of society have values which are charakteristic to the middle-class society: the need of self-expression and ecological attutudesVytauto Didžiojo universiteta