In the article the newest (2010-2012) tendencies in brand value conceptualization are summarized. The connection between the brand value-building strategies and techniques as well as consumer decision-making types and choice motives are systemized and discussed. “Brand love” as the highest form of brand-value is cut down to constituent elements and described. The problem of the research – what makes a brand valuable? The aim of the research – to describe the newest tendencies in brand value conceptualization. The object of the research – brand value. The task of the research – to classify and describe the newest tendencies in brand value conceptualization. The methodology of the research – comparative scientific literature analysis. Recomme...
Issues associated with brand management and its share in the creation of value for companies from th...
The brand value building and management marketing strategy forms the immanent part of an optimally c...
The article presents the results of the analysis of three main strategies included in the brand mana...
The article considers the process of branding as a means of self-promotion and personal expression. ...
The article presents a conceptual basis for the formation of a brand based on the analysis of key id...
The emergence of branding as one of the areas of business has helped to draw the attention of manage...
The purpose of the article is to improve and deepen the theoretical aspects of brand value assessmen...
The article analyzes the image of a brand and a brand image, brand value assessment methods, brand v...
The article analyzes the image of a brand and a brand image, brand value assessment methods, brand v...
Innovation drives the expansion of economies in a global dimension. This is also the reason why cont...
The article analyzes the image of a brand and a brand image, brand value assessment methods, brand v...
The article analyzes the image of a brand and a brand image, brand value assessment methods, brand v...
In this article, the conceptual consideration of the concept of branding, which according to the aut...
Puslapiai nurodyti pagal pataisytą leidinįThe article analyzes the value of a new product in terms o...
In today's highly competitive environment, the success of a company is often determined by the right...
Issues associated with brand management and its share in the creation of value for companies from th...
The brand value building and management marketing strategy forms the immanent part of an optimally c...
The article presents the results of the analysis of three main strategies included in the brand mana...
The article considers the process of branding as a means of self-promotion and personal expression. ...
The article presents a conceptual basis for the formation of a brand based on the analysis of key id...
The emergence of branding as one of the areas of business has helped to draw the attention of manage...
The purpose of the article is to improve and deepen the theoretical aspects of brand value assessmen...
The article analyzes the image of a brand and a brand image, brand value assessment methods, brand v...
The article analyzes the image of a brand and a brand image, brand value assessment methods, brand v...
Innovation drives the expansion of economies in a global dimension. This is also the reason why cont...
The article analyzes the image of a brand and a brand image, brand value assessment methods, brand v...
The article analyzes the image of a brand and a brand image, brand value assessment methods, brand v...
In this article, the conceptual consideration of the concept of branding, which according to the aut...
Puslapiai nurodyti pagal pataisytą leidinįThe article analyzes the value of a new product in terms o...
In today's highly competitive environment, the success of a company is often determined by the right...
Issues associated with brand management and its share in the creation of value for companies from th...
The brand value building and management marketing strategy forms the immanent part of an optimally c...
The article presents the results of the analysis of three main strategies included in the brand mana...