Žinių valdymo strategijos taikymas paslaugų sektoriuje

Relevance of the topic. This topic is relevant to the fact that the services sector is dominated by a variety of services. Their knowledge leads better quality and their strategic applications. As stated, Denford & Chan (2011), it is very important to clarify the application of knowledge management strategy for the hotel, as the hotel is the place where the traveler can experience her first impressions of the new location. Denford & Chan (2011) says that it contributes to command a knowledge management strategy, which help employees to better perform their work. Also, Xu & Quaddus (2012) believes that the command of knowledge management strategy can be used to increase productivity and efficiency. Whelan & Carcar (2011), argues that the application of knowledge management strategy allows the hotel, soon to improve and adapt the market. Choi et al., (2008), says that the successful application of knowledge management strategies for the hotel, it might be a guarantee of success in the market. Tourism market is volatile and constantly changing. It is important to timely respond to market changes, and to prevent competitors to lead the market. It is not easy, it requires knowledge. Hotels have to accumulate knowledge, to encourage its employees to work together and develop the property in which they work. Yang & Yeh (2009), says that all contribute to a personal knowledge management strategy that encourages employees to share their knowledge in their work environment. Knowledge Management Strategy to the hotel may allow faster to develop, to achieve the set goals. Knowledge management strategies for their work examining Denford, & Chan (2011), Xu & Quaddus (2012), Whelan & Carcar 2011), Choi et al., (2008), Yang & Yeh (2009). The authors identified several knowledge management strategies, such as command and personal knowledge management strategy or coding strategiesKauno kolegijaLietuvos sporto universitetasVytauto Didžiojo universitetasŽemės ūkio akademij