Leisure services quality evaluation : theoretical aspect

Knyga išleista CDThe author overviews in the article “Sports services quality evaluation: theoretical aspect” the sports service concept, features of its oneness. Professional and consumer sports services and their features are distinguished. The main groups of services provided by sports organizations are analyzed: services for participants, services for spectators and sponsorship services. The author also analyzes in the article the ratio of service and quality, how the quality of services is evaluated. Features characteristic to the service quality are distinguished. The author analyzes in the article the reasons due to which problems of evaluation of service quality arise, how service quality influences an organization. In is stressed in the article the main aim of the service quality evaluation, i.e. to determine if the performed activity actually conforms to the expected ideal imagined activityEkonomikos ir vadybos fakultetasVytauto Didžiojo universiteta