Add to ORKGMarketing: theory, evidence, practice challenges traditional marketing theories and concepts while presenting a research-driven framework for understanding the marketing process
The Internet has created seemingly limitless opportunities, but it also offers a platform for violen...
With a mass of customer data at our fingertips and the ability to use it to individualize promotion ...
This paper focuses on examining IoT applications in marketing research and provides information on h...
This paper will explore the ethical connotations within the current advertising methods used by comp...
The advance of technology has influenced marketing in a number of ways that have ethical implication...
The Internet has in the last 10-15 years become one of the most important channels of communication ...
Marketing practice is now busy integrating the potential of information and communication technologi...
In order to do anything that matters, we must first be able to give attention to what matters. Howev...
Chapter 31 considers ethics in digital marketing and social media. Whilst digital marketing and soci...
Because of unwanted contacts by marketers, privacy issues are becoming more and more important to th...
With the use of the Internet, marketers are able to reach consumers where they work, play, shop, and...
The availability of almost limitless sets of digital information has opened a vast marketplace of id...
The Internet has created seemingly limitless opportunities, but it also offers a platform for violen...
The online advertising and marketing literature concerned with ethics largely focuses on the privacy...
In the last two decades, we have experienced a tremendous growth of the digital infrastructure, lead...
The Internet has created seemingly limitless opportunities, but it also offers a platform for violen...
With a mass of customer data at our fingertips and the ability to use it to individualize promotion ...
This paper focuses on examining IoT applications in marketing research and provides information on h...
This paper will explore the ethical connotations within the current advertising methods used by comp...
The advance of technology has influenced marketing in a number of ways that have ethical implication...
The Internet has in the last 10-15 years become one of the most important channels of communication ...
Marketing practice is now busy integrating the potential of information and communication technologi...
In order to do anything that matters, we must first be able to give attention to what matters. Howev...
Chapter 31 considers ethics in digital marketing and social media. Whilst digital marketing and soci...
Because of unwanted contacts by marketers, privacy issues are becoming more and more important to th...
With the use of the Internet, marketers are able to reach consumers where they work, play, shop, and...
The availability of almost limitless sets of digital information has opened a vast marketplace of id...
The Internet has created seemingly limitless opportunities, but it also offers a platform for violen...
The online advertising and marketing literature concerned with ethics largely focuses on the privacy...
In the last two decades, we have experienced a tremendous growth of the digital infrastructure, lead...
The Internet has created seemingly limitless opportunities, but it also offers a platform for violen...
With a mass of customer data at our fingertips and the ability to use it to individualize promotion ...
This paper focuses on examining IoT applications in marketing research and provides information on h...