Add to ORKGThe fashion industry, in particular, is now using social media in sophisticated ways to achieve clear objectives. Its media of choice is Instagram which is predominantly a visual medium and as such there are no language barriers and so is used across national boundaries. A most recent example is Mishanonoo.com who showed their New York Fashion Week SS16 collection as an #instashow on Instagram. This paper uses a theoretical approach to present a model for the strategic use of any social media platform in a company. It presents a literature review on the successful use of social media in companies to develop this model. The successful design, delivery and evaluation of using social media, in particular Instagram, is given with particular ref...
In this study we are focusing on Instagram and marketing. We want to know how Web 2.0 and social med...
Social networks have become crucial communication channels for brands through awareness, engagement,...
Meeting the challenges of social media is becoming more and more important for companies in the 21st...
The use of social media as a means of communication has increased dramatically over the past few yea...
Social media – over the last decade with the development of technology, this new worldwide phenomeno...
The last years technological developments have lead to significant improvements in Internet usage, a...
In current technologically and digitally advanced world, every person has at least one social media ...
With the rise of social media and the emergence of smartphones, new possibilities have arisen for co...
As a result of the growth of social media and the development of high specification technology, in p...
This dissertation investigated the use of Instagram as a marketing tool in relation to fast-fashion ...
In recent years, the development of technology, innovation and an increase in mobile phone usage has...
As a relatively new social networking site (SNS), Instagram’s user database has been growing at a st...
Instagram is one of the most used social media platforms to share photos and videos. Due to this, it...
Social networking sites have been emerged and transformed the world, bringing the world and its peop...
Social media platforms offer companies a good way to be connected to consumers and potential custome...
In this study we are focusing on Instagram and marketing. We want to know how Web 2.0 and social med...
Social networks have become crucial communication channels for brands through awareness, engagement,...
Meeting the challenges of social media is becoming more and more important for companies in the 21st...
The use of social media as a means of communication has increased dramatically over the past few yea...
Social media – over the last decade with the development of technology, this new worldwide phenomeno...
The last years technological developments have lead to significant improvements in Internet usage, a...
In current technologically and digitally advanced world, every person has at least one social media ...
With the rise of social media and the emergence of smartphones, new possibilities have arisen for co...
As a result of the growth of social media and the development of high specification technology, in p...
This dissertation investigated the use of Instagram as a marketing tool in relation to fast-fashion ...
In recent years, the development of technology, innovation and an increase in mobile phone usage has...
As a relatively new social networking site (SNS), Instagram’s user database has been growing at a st...
Instagram is one of the most used social media platforms to share photos and videos. Due to this, it...
Social networking sites have been emerged and transformed the world, bringing the world and its peop...
Social media platforms offer companies a good way to be connected to consumers and potential custome...
In this study we are focusing on Instagram and marketing. We want to know how Web 2.0 and social med...
Social networks have become crucial communication channels for brands through awareness, engagement,...
Meeting the challenges of social media is becoming more and more important for companies in the 21st...