Product Placement in American TV Shows

Diplomska naloga obravnava problematiko prikritega oglaševanja v ameriških televizijskih serijah. O prikritem oglaševanju v serijah govorimo, kadar je določena znamka ali izdelek prikazan v seriji in naročnik za to plača. Zajeli bomo teme, kot sta zgodovina oglaševanja in vrste oglaševanja, definirali prikrito oglaševanje, zgodovino prikritega oglaševanja, obravnavali zakonodajo, ki je v veljavi v Sloveniji in Združenih državah Amerike, vrste prikritega oglaševanja in samoregulacijo oglaševanja. S fokusnimi skupinami bomo ugotovili, ali ima prikrito oglaševanje kakšen vpliv na gledalce, in analizirali dve akcijski seriji, da bi ugotovili, ali so kakšne podobnosti med njima in koliko prikritega oglaševanja vsebujeta.Graduation thesis deals with the problem of product placement in the American TV series. We talk about product placement when a certain brand or product are shown in the show, for which the brand pays. In this thesis we will cover many topics related to subject, like history of the advertising, types of advertising, we will define what product placement is, the history of product placement, we will also go through the law about product placement that is going on in Slovenia and in America, types of product placement and self-regulation of advertising. With the focus groups we will see if the product placement has any influence on viewers and we will also analyse two action television series, so that way we will be able to find out if there is any similarity between two of them and also how many product placement they include