Cross-Cultural Study of Expressive Avatars

Avatars play an important role in international online communities. While certain simple expressions, such as facial emotional expressions are cultural independent, more complex expressions might not be. Therefore we conducted a cross-cultural study to investigate the influence of the users’ cultural background (Japanese or Dutch) on their perception of avatar’s expressions in terms of perceived arousal and valence. A significant gender difference was found for valence. Women and in particular Japanese women rated the expressions more positive