FAKTOR-FAKTOR KEPUTUSAN PEMBELIAN BUAH DI WISATA PETIK APEL KELOMPOK TANI MAKMUR ABADI

The visitor who buy fruit on picking tours certainly have their own reasons. Information about buying decision factors greatly helps the development of picking tours. The purpose of this study was to find out the consumer characteristics and buying decision factor on apple picking tours. Primary data was obtained through the distribution of 80 questionnares to consumers and analyzed by factor analysis. The results of study are the characteristics of male consumers in the middle to upper category and female consumers in the middle to lower category. Five factors that influance buying desicion on apple picking tours , influencing factors is demographic factor, quality and information, individual, psychology and marketing strategy, the most influential factor is demographic factor. The new findings in this studi are job position variables, job position are very important because it is proven by the highest correlation value to demograpich factors