ANALISIS DAYA SAING PISANG INDONESIA DI PASAR INTERNASIONAL

Banana is one of Indonesia's fruit commodities that has entered the export market with 3 main destination countries, namely China, Saudi Arabia and Japan. The highest export value of Indonesian bananas reached $ 16,177,426 throughout the world and China as an export destination with the highest export value. Judging from the growth in the value of world banana exports, this is a good opportunity for Indonesia to increase export value in the destination countries that Indonesia has entered. The purpose of this study are1) Analyze the competitiveness of Indonesia in the international market bananas, 2) Analyze the factors - factors that affect demand for iIndonesian bananai ini market. iinternational This research was carried out using 10 years of sequential data starting from 2007 - 2017. The data used in this study came from secondary data. The analytical method Revealed Comparative Advantage (RCA) and analysis used is multiple linear regression analysis. The results of the study show the position of competitiveness of Indonesian bananas in the three main export destinations, namely China, Saudi Arabia and Japan in the period 2008 - 2017 The results show that Indonesian banana commodities tend not to have the power of competitiveness. In China the Indonesian banana commodity has a weak competitiveness with an average value of the RCA index of 0.09 (less than 1) and occupying the third position superior only from Thailand still under the Philippines and Ecuador. In Saudi Arabia the Indonesian banana commodity is weakly competitive during the year with the average RCA index value still below 1 but occupying the fourth or lowest position with the highest value of 0.06. Whereas in Japan Indonesian banana commodities have weak competitiveness with an average RCA index value of 0.05 (less than 1) losing to 3 other exporting countries. he results of the study show the factors that significantly influence banana exports in China, Saudi Arabia and Japan, namely from the Indonesian banana production variable, the per capita income of the destination country and the export price in each destination country having a tcount greater than ttable .