Implementasi Search Engine Optimization Onpage dan Offpage pada Website Traveling

The number of sites on the search engine makes it easy for users to find information. However, the increase in the number of sites provides difficulties for site owners, especially for new sites. New sites will have difficulty competing to get site visitors or traffic with sites that have long been in the search engine. Google as one of the search engines has its own algorithm for displaying sites on search engine results pages (SERP). One factor in displaying the site on the first page and getting a high volume of traffic is the popularity or authority of the site domain. For new sites, this traffic is to get visitors or traffic. In this study, onpage and offpage search engine optimization methods will be implemented on new sites. Implementation of onpage SEO methods and offpage will be carried out for two months. The purpose of applying this method is to increase the volume of traffic of sites using the site is still fairly new. The site built in this study uses the CodeIgniter framework. Testing is done by utilizing the Google Search Console to increase the volume of site traffic before and after the site is optimized with onpage and offpage SEO methods. After the onpage SEO method and offpage are implemented for two months, the results of onpage SEO and offpage implementation can increase site traffic volume. Before the site is optimized, the average traffic volume for a period of 20 days is 1.6 visitors per day. Meanwhile, the average traffic volume after implementing onpage SEO for 20 days is 9.6 visitors per day and the average amount of traffic volume after offpage SEO implementation for 20 days is 17 visitors per day. From the results of the implementation and analysis, it can be concluded that even onpage and offpage SEO methods can increase the volume of site traffic