STRATEGI PEMASARAN PRODUK SAMPINGAN AYAM PADA UD. GEMILANG SEJAHTERA

Abstract The purpose of this study was to determine the marketing strategy of chicken byproducts at UD. Gemilang Sejahtera Jombang. This type of research is quantitative descriptive, which is to determine the company's owner's strategy in marketing chicken byproducts. The method used is unstructured interview techniques and documentation. Interviews were conducted to obtain information in the form of company activities related to sales development. While documentation is done to obtain quantitative data. From quantitative data is then processed using the basic accounting formula. The formula is used to find the number of sales, net income and inventory turnover ratios. The result of this research is that the strategy used by the company owners is to go directly to the large markets in the region. So customers can immediately find out the quality of the product from UD. Gemilang Sejahtera. And company owners use postpaid strategies that can make potential customers increasingly interested in UD products. Gemilang Sejahtera. For the sale of UD. Gemilang Sejahtera was able to sell products on January 27 for 84,062,500. With these sales the company got a profit of 26,651,500. whereas for the analysis of inventory turnover ratio on January 26, it was 11.48x and on January 27 it was 17.35x. The conclusion of the inventory turnover is inventory turnover on January 27, 2019 has increased and has a positive impact on company activity. This indicates that the company does not need to pay excessive product maintenance costs compared to the previous day