Transferts culturali e cultuali nell’oriente ellenistico.A proposito di alcuni recenti modelli interpretativi

This paper focuses on the new critical trends on Seleucid dynasty and other Hellenistic royalties. In particular, I offer a full discussion of the attempt of ‘demacedonizating’ the kingdoms after Alexander (above all, Seleucids and Ptolemies), in order to stress the continuity with the past and the preservation of Macedonian identity. In the last part of my paper, I examine some case studies and new interpretations by the scholarship (the cylinder of Antiochus I from Borsippa and the impact of Seleucid ideology on Babylonian culture; the origin of ruler cult and the diffusion of proskynesis in the Hellenistic world)