Add to ORKGSince the 1980s China has been the prime producer internationally and, since a decade ago, one of the main fashion consumers. Western brand dependence and its logos coexist in China with various forms of selfaffirmation and predilection for other Asian aesthetics, not least Japanese and Korean. Joint ventures with Western fashion companies are also part of the present-day fashion choice, preventing us from understanding the current fashion system in China. Chinese leadership in production and strong consumer practice will very probably soon extend to design and branding
Chinese consumers employ Western brands to assert competing versions of Chinese national identity. T...
Shanghai possesses an apt legacy, once referred to as ‘Paris of the East’. Municipal aspirations for...
The fashion industry is a potentially dynamic sector of the cultural and creative industries, an are...
Since the 1980s China has been the prime producer internationally and, since a decade ago, one of th...
This article discusses the importance of aesthetic recognition and branding for Chinese fashion desi...
This article discusses the importance of aesthetic recognition and branding for Chinese fashion desi...
In the long history of fashion, China has always had a place of great impor-tance. For thousands of ...
Culture-specific Chinese-styled branding as a rising trend in cultural and branding studies has prov...
Since the collapse of the Soviet Union and the end of the cold war the global economy has begun to s...
none1siMuch has been written about the transformation of China from a clothing manufacturing site in...
Shanghai possesses an apt legacy, once referred to as “Paris of the East”. Municipal aspirations for...
Much has been written about the transformation of manufacturing to consuming China, with regard to f...
In the long history of fashion, China has always had a place of great importance. For thousands of y...
Chinese consumers employ Western brands to assert competing versions of Chinese national identity. T...
China is a hot topic. Is it also a fashion setter? Purpose of this study is to investigate on the em...
Chinese consumers employ Western brands to assert competing versions of Chinese national identity. T...
Shanghai possesses an apt legacy, once referred to as ‘Paris of the East’. Municipal aspirations for...
The fashion industry is a potentially dynamic sector of the cultural and creative industries, an are...
Since the 1980s China has been the prime producer internationally and, since a decade ago, one of th...
This article discusses the importance of aesthetic recognition and branding for Chinese fashion desi...
This article discusses the importance of aesthetic recognition and branding for Chinese fashion desi...
In the long history of fashion, China has always had a place of great impor-tance. For thousands of ...
Culture-specific Chinese-styled branding as a rising trend in cultural and branding studies has prov...
Since the collapse of the Soviet Union and the end of the cold war the global economy has begun to s...
none1siMuch has been written about the transformation of China from a clothing manufacturing site in...
Shanghai possesses an apt legacy, once referred to as “Paris of the East”. Municipal aspirations for...
Much has been written about the transformation of manufacturing to consuming China, with regard to f...
In the long history of fashion, China has always had a place of great importance. For thousands of y...
Chinese consumers employ Western brands to assert competing versions of Chinese national identity. T...
China is a hot topic. Is it also a fashion setter? Purpose of this study is to investigate on the em...
Chinese consumers employ Western brands to assert competing versions of Chinese national identity. T...
Shanghai possesses an apt legacy, once referred to as ‘Paris of the East’. Municipal aspirations for...
The fashion industry is a potentially dynamic sector of the cultural and creative industries, an are...