Add to ORKGThis paper empirically examines the factors influencing winery strategies. Considering the whole population of Italian wineries producing wines with Geographical Indications (GIs), two empirical models have been developed to investigate strategic choices of GI wineries. Results suggest that high-volume strategies are likely to be associated with scale and scope economies, a high number of upstream grape suppliers and by multiproduct ranges where highly constraining designations of origin coexist with geographical indications thereby allowing greater strategic flexibility to exploit market opportunities
The objective of this article is to identify and evaluate the competitive strategies of niche enterp...
The objective of this paper was to analyze, in terms of marketing strategy, the geographical indicat...
The wine sector is one of the most representative of the Italian economy, due to the fact that it is...
This paper empirically examines the factors influencing winery strategies. Considering the whole pop...
In a traditional wine region such as Tuscany (Italy), the wine production is perceived by several in...
International audienceThis study assesses the reasons that induce wine firms to choose their differe...
none3This paper analyzes habits and motivations behind wine consumption in Italy and focuses on the...
none3siValue chain governance strategies have important marketing implications for specific wine pro...
The aim of the paper is to analyze how the dynamic capabilities of the wine industry actors, involve...
Over the last few years, the wine industry has been undergoing a process of accelerated change, cons...
Purpose: Within a competing global food market marketing strategies become ever more important; in I...
none3noThe objective of this paper is to evaluate the role of the Appellation of Origin system on th...
Purpose – Geographical indications (GIs) provide a strong differenti...
The objective of this article is to identify and evaluate the competitive strategies of niche enterp...
The objective of this paper was to analyze, in terms of marketing strategy, the geographical indicat...
The wine sector is one of the most representative of the Italian economy, due to the fact that it is...
This paper empirically examines the factors influencing winery strategies. Considering the whole pop...
In a traditional wine region such as Tuscany (Italy), the wine production is perceived by several in...
International audienceThis study assesses the reasons that induce wine firms to choose their differe...
none3This paper analyzes habits and motivations behind wine consumption in Italy and focuses on the...
none3siValue chain governance strategies have important marketing implications for specific wine pro...
The aim of the paper is to analyze how the dynamic capabilities of the wine industry actors, involve...
Over the last few years, the wine industry has been undergoing a process of accelerated change, cons...
Purpose: Within a competing global food market marketing strategies become ever more important; in I...
none3noThe objective of this paper is to evaluate the role of the Appellation of Origin system on th...
Purpose – Geographical indications (GIs) provide a strong differenti...
The objective of this article is to identify and evaluate the competitive strategies of niche enterp...
The objective of this paper was to analyze, in terms of marketing strategy, the geographical indicat...
The wine sector is one of the most representative of the Italian economy, due to the fact that it is...