During the emplacement lava behaves as a non- Newtonian, pseudoplastic fluid. Laboratory experiments on lava samples suggest that a power-law constitutive equation may be appropriate. We consider a horizontally unbounded, isothermal layer of lava, flowing down a slope driven by the gravity force. We consider a constitutive equation where shear stress is proportional to strain rate raised to a power n, ranging from 0 to 1, and we take into account the temperature dependence of the rheological parameters. Formulae are obtained relating the lava rheology to the geometric and dynamic parameters of a lava flow. Under the model assumptions, if we know the temperature dependence of the rheological parameters, these formulae allow to evaluate th...