This study examines consumer preferences about wine attributes. A choice experiment has been carried out on 444 wine buyers in North-Eastern Italy, simulating the choice of a wine for ordinary consumption, at a supermarket. The presence of a DOC or IGT appellation of origin, a known brand and the indication of the grapes variety on the label increase the choice probability and are associated with a positive WTP. The influence of price is smaller than that of the other attributes and its relationship with utility is quadratic. The private label affects consumer choices only slightly, with a negative or positive effect depending on the wine initial price
Wine sector is just one of the most important drink sector in the modern market. In this global cont...
The wine sector is one of the most representative of the Italian economy, due to the fact that it is...
This study aims to understand people\u2019s preferences concerning five different extrinsic characte...
This study examines consumer preferences about wine attributes. A choice experiment has been carrie...
This paper analyzes habits and motivations behind wine consumption in Italy and focuses on the attri...
The quality scale of Italian wines is mainly organized in four categories: PDO, PGI, basic and bulk ...
In order to improve consumer behaviour knowledge, it is very important to collect information about ...
Italian consumers'preferencesregardingdealcoholizedwinesaremeasuredintermsofalcoholiccontentandthede...
AbstractItalian consumers׳ preferences regarding dealcoholized wines are measured in terms of alcoho...
Purpose: The aim of this study is to understand which wine quality characteristics, consumers' attit...
Purpose – The purpose of this paper is to focus on measuring the importance of the attributes, which...
"The importance of extrinsic and intrinsic attributes of wine for purchase decisions is the object o...
The importance of extrinsic and intrinsic attributes of wine for purchase decisions is the object of...
Abstract The denomination of origin system for Italian wine has always captured the interest of po...
The choice of a bottle of wine is affected by the presence of attributes that are searched by consu...
Wine sector is just one of the most important drink sector in the modern market. In this global cont...
The wine sector is one of the most representative of the Italian economy, due to the fact that it is...
This study aims to understand people\u2019s preferences concerning five different extrinsic characte...
This study examines consumer preferences about wine attributes. A choice experiment has been carrie...
This paper analyzes habits and motivations behind wine consumption in Italy and focuses on the attri...
The quality scale of Italian wines is mainly organized in four categories: PDO, PGI, basic and bulk ...
In order to improve consumer behaviour knowledge, it is very important to collect information about ...
Italian consumers'preferencesregardingdealcoholizedwinesaremeasuredintermsofalcoholiccontentandthede...
AbstractItalian consumers׳ preferences regarding dealcoholized wines are measured in terms of alcoho...
Purpose: The aim of this study is to understand which wine quality characteristics, consumers' attit...
Purpose – The purpose of this paper is to focus on measuring the importance of the attributes, which...
"The importance of extrinsic and intrinsic attributes of wine for purchase decisions is the object o...
The importance of extrinsic and intrinsic attributes of wine for purchase decisions is the object of...
Abstract The denomination of origin system for Italian wine has always captured the interest of po...
The choice of a bottle of wine is affected by the presence of attributes that are searched by consu...
Wine sector is just one of the most important drink sector in the modern market. In this global cont...
The wine sector is one of the most representative of the Italian economy, due to the fact that it is...
This study aims to understand people\u2019s preferences concerning five different extrinsic characte...
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