Recensione a: NG Irene, The Pricing and Revenue Management of Services. A Strategic Approach, Routledge, UK

Irene Ng’s book plays a significant role in the progress made in revenue management studies. What the author actually does is not only to collect contributions from all the various previous works, but also she adds something completely new. The text is split into two parts: the first looks at the question of pricing for service firms from the point of view of the customer: “the buyer as an individual”. The second part of the book focuses on the issue of the “buyer as an aggregate”, i.e. “how do we go from one buyer to many buyers