The book covers the statistical techniques essential to research in marketing and related fields with applications, based on real data sets. Covered techniques include sampling, hypothesis testing, cluster analysis, discriminant analysis, multidimensional scaling, structural equation modeling and discrete choice models
Statistical methods are now widely used in different fields such as Business and Management, Economi...
The researcher has done the research on Statistical Methods Quantitative Techniques in Business and ...
In this book some statistical techniques adopted to analyze data from real situations concerning cus...
The book covers the statistical techniques essential to research in marketing and related fields wit...
This thesis deals with statistical methods in marketing research that are used especially for evalua...
This book is an easily accessible and comprehensive guide which helps make sound statistical decisio...
This article aims to present selected statistical methods that can be used in market research, parti...
Sample techniques used in marketing research. - In: Conceptual and numerical analysis of data / Otto...
Master’s thesis is focused on marketing research. The goal of this research is to know and describe ...
This book is focused on reviewing and analyzing the frequency of use of statistics by researchers ac...
This edited volume focuses on the latest developments in classification and data science and covers ...
In this handbook, internationally renowned scholars outline the current state-of-the-art of quantita...
Statistical Methods are widely used in Medical, Biological, Clinical, Business and Engineering field...
The Handbook of Marketing Research targets users as well as suppliers of marketing research. For use...
The brief contents of this book are : research in marketing, the design of marketing research, the s...
Statistical methods are now widely used in different fields such as Business and Management, Economi...
The researcher has done the research on Statistical Methods Quantitative Techniques in Business and ...
In this book some statistical techniques adopted to analyze data from real situations concerning cus...
The book covers the statistical techniques essential to research in marketing and related fields wit...
This thesis deals with statistical methods in marketing research that are used especially for evalua...
This book is an easily accessible and comprehensive guide which helps make sound statistical decisio...
This article aims to present selected statistical methods that can be used in market research, parti...
Sample techniques used in marketing research. - In: Conceptual and numerical analysis of data / Otto...
Master’s thesis is focused on marketing research. The goal of this research is to know and describe ...
This book is focused on reviewing and analyzing the frequency of use of statistics by researchers ac...
This edited volume focuses on the latest developments in classification and data science and covers ...
In this handbook, internationally renowned scholars outline the current state-of-the-art of quantita...
Statistical Methods are widely used in Medical, Biological, Clinical, Business and Engineering field...
The Handbook of Marketing Research targets users as well as suppliers of marketing research. For use...
The brief contents of this book are : research in marketing, the design of marketing research, the s...
Statistical methods are now widely used in different fields such as Business and Management, Economi...
The researcher has done the research on Statistical Methods Quantitative Techniques in Business and ...
In this book some statistical techniques adopted to analyze data from real situations concerning cus...