This paper incorporates taste heterogeneity, as a dispersion force, into Fujita et al.'s New Economic Geography model. By doing so, agglomeration of both firms and workers is the result of market and non-market interactions. We analyze the outcomes of the original model vis-à-vis the outcomes of its extension. In particular, we assess the impact of international trade openness on cities' size. Two main general predictions arise from such a departure. First, the breakpoint with taste heterogeneity is higher than the breakpoint associated without it. Second, for low levels of trade openness urban agglomeration is attenuated with taste heterogeneity. Finally, based upon particular values of the parameters of the model, market outcomes converge...