Motivation and Incentives for a career in Tourism industry: A comparative analysis of young generations in Spain and Bulgaria

[eng] In many different countries tourism industry faces a common challenge –the low labor supply and the growing demand for new highly skilled and educated workers. The following study discusses this issue .It provides theoretical review of different ways to stimulate people to start a career in tourism and in that way to increase the supply of workers. In addition ,it examines the key motivators of young people in Spain and Bulgaria for establishing a career in hospitality, based on a questionnaire. The results showed that the financial rewards such as salary and bonuses are the key drivers to start a career ,followed from the opportunity to have scholarships, free courses and trainings from the government or an employer. Moreover, from a psychological perspective the most important factor for young people is the opportunity for career development