Sobre el potencial teórico de las representaciones sociales en el campo de la comunicación

The article expounds on some theoretical and methodological reflections about how the theory of social representations may be used in the field of communication studies. It discusses some possible applications of theoretical concepts and basic assumptions of the model to understand the communication processes of production of meaning as much in their daily demonstrations as in the mass media. It especially highlights some advantages of the theory to guide research on media messages, identifying inputs to recognize the holistic and hierarchical organization of the meanings that circulate in this kind of cultural product