Seeking the sustainability of investigative, non-profit, journalism

Ten years after the revival of non-profit investigative journalism in the United States, a variety of voices demand more sustainability. So far, such journalistic practice’s main source of income came from large foundations. But, as Edward Wasserman (2011) recalled, attending regularly to rich people asking for money is not a real business model”. Based on the model developed by Canvas, established in 2004, this paper evaluates the sustainability prospects for this kind of journalism