Cultivating Your Academic Online Presence

In lieu of an abstract, the first paragraph is included here: "You have an online presence whether you acknowledge it or not. It might align positively with who you are in your professional life but, unless you have been attending to it, chances are it will disappoint you. Googling your name and institution will instantly reveal what you look like to colleagues and the public online. Try searching your primary research area - do you or your work show up? While cultivating your online scholarly identity will take some time and attention, ignoring it could be damaging if you appear nonexistent or dramatically out of date in your field. There are a few easy things you can do to take control of your online identity with the goal of making sure you show up where it matters, and that the information is curated and relevant to your professional identity.