Add to ORKGThe book describes the role, the specificity, and typical decisions of marketing in creative industries. The book advances a theoretical model of marketing for organizations operating in those industries, and presents also the description of its application in managerial practic
Creative Industries are the promising developments for generating economic wealth and job opportunit...
Across post-industrial societies worldwide, the creative industries are increasingly seen as a key e...
Highlighting the roles and functions of three essential players--creators, producers, and intermedia...
Economic growth is fuelled by creativity. The 21st century has brought many advancements due to acce...
Through the exploitation of individual CREATIVITY, skill and talent, creative industries generate a ...
Creativity is an attribute of individual people, but also a feature of organizations like firms, cul...
The author pays attention to creativity in marketing. Creativity is defined as a process of creating...
The marketing of small- to medium-sized enterprises (SMEs) can face many challenges, particularly fo...
Creative economy has developed rapidly and still continues to improve all the time. Twenty years ago...
The marketing concept fails to explain marketing behaviour of small firms. Similar comments are now ...
As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remai...
Creative Industry practices are increasingly manifested through hybrid models and methods and emergi...
Art is a human activity which aims to stimulate the senses, mind and spirit. It is an activity that ...
The creative industry of visual communication design is growing rapidly in line with the increasing ...
What are the challenges and opportunities of managing people in creative industries? How are the ten...
Creative Industries are the promising developments for generating economic wealth and job opportunit...
Across post-industrial societies worldwide, the creative industries are increasingly seen as a key e...
Highlighting the roles and functions of three essential players--creators, producers, and intermedia...
Economic growth is fuelled by creativity. The 21st century has brought many advancements due to acce...
Through the exploitation of individual CREATIVITY, skill and talent, creative industries generate a ...
Creativity is an attribute of individual people, but also a feature of organizations like firms, cul...
The author pays attention to creativity in marketing. Creativity is defined as a process of creating...
The marketing of small- to medium-sized enterprises (SMEs) can face many challenges, particularly fo...
Creative economy has developed rapidly and still continues to improve all the time. Twenty years ago...
The marketing concept fails to explain marketing behaviour of small firms. Similar comments are now ...
As a comprehensive overview of all aspects of marketing in the sector, Creative Arts Marketing remai...
Creative Industry practices are increasingly manifested through hybrid models and methods and emergi...
Art is a human activity which aims to stimulate the senses, mind and spirit. It is an activity that ...
The creative industry of visual communication design is growing rapidly in line with the increasing ...
What are the challenges and opportunities of managing people in creative industries? How are the ten...
Creative Industries are the promising developments for generating economic wealth and job opportunit...
Across post-industrial societies worldwide, the creative industries are increasingly seen as a key e...
Highlighting the roles and functions of three essential players--creators, producers, and intermedia...