This research examines the influence of three individual difference variables (extroversion, social expressiveness, and involvement) on two types of social media behavior (active and passive use) for different types of user generated content Web sites. Study one (n = 1,308) considers a socially oriented UGC content Web site and shows that extroversion predicts social expressiveness, which leads to active use. Study Two (n = 347) looks at topic-oriented Web sites for three brands that successfully champion social media and shows that extroversion is not an antecedent of involvement that leads to active and passive use
Traditional retail and online brands seek new ways to build a platform to enable customers to connec...
The paper investigates how content type (i.e., hedonic and utilitarian content) is related to satisf...
Studies have produced vastly disparate findings when exploring relationships between social networki...
With nearly 3.5 billion people now using some form of social media, understanding its relationship w...
Widespread use of online social networks has made them a prominent form of media for many consumers....
Today’s social network sites give consumers control over producing, circulating and consuming conten...
The advent of Web 2.0 technologies has enabled the efficient creation and distribution of user-gener...
The purpose of this research was to find whether personality trait affects behavior on social media....
The present research builds on existing research into personality and the use of the Internet by inv...
Standing at the conceptual intersection between various fields (i.e., Communication, Human-Computer ...
This paper takes a first step towards understanding the relationship between content and influence b...
Project Work presented as the partial requirement for obtaining a Master's degree in Information Man...
The emergence of User Generated Content (UGC) and social media, enables common users to have great i...
The popularization of “social media” has raised questions of how and why young people use these vari...
Managers are more and more interested in social networking sites because they provide opportunities ...
Traditional retail and online brands seek new ways to build a platform to enable customers to connec...
The paper investigates how content type (i.e., hedonic and utilitarian content) is related to satisf...
Studies have produced vastly disparate findings when exploring relationships between social networki...
With nearly 3.5 billion people now using some form of social media, understanding its relationship w...
Widespread use of online social networks has made them a prominent form of media for many consumers....
Today’s social network sites give consumers control over producing, circulating and consuming conten...
The advent of Web 2.0 technologies has enabled the efficient creation and distribution of user-gener...
The purpose of this research was to find whether personality trait affects behavior on social media....
The present research builds on existing research into personality and the use of the Internet by inv...
Standing at the conceptual intersection between various fields (i.e., Communication, Human-Computer ...
This paper takes a first step towards understanding the relationship between content and influence b...
Project Work presented as the partial requirement for obtaining a Master's degree in Information Man...
The emergence of User Generated Content (UGC) and social media, enables common users to have great i...
The popularization of “social media” has raised questions of how and why young people use these vari...
Managers are more and more interested in social networking sites because they provide opportunities ...
Traditional retail and online brands seek new ways to build a platform to enable customers to connec...
The paper investigates how content type (i.e., hedonic and utilitarian content) is related to satisf...
Studies have produced vastly disparate findings when exploring relationships between social networki...