Add to ORKGWe identify two main social aggregations on the Internet that may offer an excellent support to online marketing distribution strategies: Firm- Managed Communities and Social Communities. This paper aims at showing how online participation has an impact on the customer purchase decision process
Purpose: Given the dramatic technology-led changes that continue to take place in the marketplace, ...
Online social shopping communities are transforming the way customers communicate and exchange produ...
Abstract: Most consumers spend an important part of their free time looking for online inf...
This study examines the participation of firms in online communities as a means to enhance demand fo...
This article proposes a taxonomy of online consumption communities in order to address this rather a...
Marketing professionals gradually utilize virtual communities as a new media for affecting sales by ...
This paper aims at examining the mediating role of online based-brand community (OBBC) through socia...
Online brand communities, enabled by social media technology, are being utilized by companies to imp...
Marketing writers' assertion that online communities are the future for organisations may be misguid...
Marketing writers ' assertion that online communities are the future for organisations may be m...
Despite the increased offering of online communication channels to support web-based retail systems,...
Increasingly, consumers interact through the Internet to share their knowledge, experiences, and opi...
In recent years, more and more companies have become aware that a brand also has a social dimension,...
Modern consumers are engaged in online communities where interaction with paying and non-paying cust...
As social media and virtual communities increase in popularity, the spread of word of mouth becomes ...
Purpose: Given the dramatic technology-led changes that continue to take place in the marketplace, ...
Online social shopping communities are transforming the way customers communicate and exchange produ...
Abstract: Most consumers spend an important part of their free time looking for online inf...
This study examines the participation of firms in online communities as a means to enhance demand fo...
This article proposes a taxonomy of online consumption communities in order to address this rather a...
Marketing professionals gradually utilize virtual communities as a new media for affecting sales by ...
This paper aims at examining the mediating role of online based-brand community (OBBC) through socia...
Online brand communities, enabled by social media technology, are being utilized by companies to imp...
Marketing writers' assertion that online communities are the future for organisations may be misguid...
Marketing writers ' assertion that online communities are the future for organisations may be m...
Despite the increased offering of online communication channels to support web-based retail systems,...
Increasingly, consumers interact through the Internet to share their knowledge, experiences, and opi...
In recent years, more and more companies have become aware that a brand also has a social dimension,...
Modern consumers are engaged in online communities where interaction with paying and non-paying cust...
As social media and virtual communities increase in popularity, the spread of word of mouth becomes ...
Purpose: Given the dramatic technology-led changes that continue to take place in the marketplace, ...
Online social shopping communities are transforming the way customers communicate and exchange produ...
Abstract: Most consumers spend an important part of their free time looking for online inf...