Corporate Social Responsibility. Doing the Most Good for Your Company and Your Cause

One of the most controversial issues in corporate social responsibility (CSR) today is making the business case for corporate virtue. Although a majority of the research finds a significant positive relationship between responsible behavior and financial performance, conflicting results do exist, even in cases involving the same sample of firms. Nevertheless, responsible practices beyond legal requirements are becoming an unprecedented global movement. This article reviews the comprehensive and thoughtful analysis of the contemporary CSR movement in the United States and Europe, by David Vogel in the book "The Market for Virtue:The Potential and Limits of Corporate Social Responsibility