Measuring party campaign professionalization in lithuania: establishing tendencies

Party oriented professionalization theory has been used only a few times as a tool for political campaign analysis. Not to mention, it was only utilized in political contexts of fully industrilized western democracies. Even though, the professionalization theory has brought a new light in the field of political communication, there is a lack of research of political campaigns in the postsoviet block. Thus this work will focus on four parties in Lithuania and measure their professionalization using the CAMPROF index. The paper aims at objectively measuring the professionalization level as well as present some findings of the tendecy. The method used will be the CAMPROF index which will give some insights on this matter. The main hypothesis are that the professionalization level at the later period of time will be higher than the later both on the structural and strategic levels. As well as, the right wing parties will show higher levels of professionalization than the left ones. Both hypothesis were partially true. The only deviant case was the Labour Party- which showed a high tendency to professionalize