Manipuliaciniai scenarijai naujienų vadyboje: žurnalistų profesinių vertybių tyrimas

The problem investigated in the dissertation is the relationship between journalists’ understanding and practice of the professional values in their daily routines and the expansion of news management scenarios into the news production stages. Work presents theoretical framework for the analysis of the professional values as well as the analyses of the power of national media in cultural and economic contexts. Empirical research let to confirm the types of communicative relationships: that of the one-way effect, the mutual effect, and that of the hybrid effect and showed the dynamic position of the journalists during the social interactions of their professional activities. Types of possible manipulative mentality were distinguished in the work. A link between the evaluation of the manipulation and its use was found. The research also showed the relation between the use of the manipulation originated from the materialistic interest and the size of the journalists’ salaries. The connection between the frequency of the manipulation use and the awareness of the use was indicated. The ties between the rate of the manipulation use and the activeness of the contradictory to the professional values behavior were investigated. The research has permitted the detection of manipulative schemes. The use of the manipulation is more often along with the pragmatic professional values. The dissertation states that news management intervention to the news production process is influenced by the economic factors as well as by the self-serving interests of the journalists and the sources. It has negative impact on the journalists’ professional culture as it in response raises the use of a bigger amount of the manipulative schemes