Cultural product management in television

Cultural Product Management in Television The media is extremely important and ever more apparent in people’s lives nowadays. There are plenty ways of conveying information through, for example, newspapers, radio or one of the most popular media platforms -Television. It goes without saying that television has a major role in the media conversing with viewers in the 21st century. It is an effective and simple method for channelling information to the general public. Furthermore, through television, information is usually presented in video and audio format at the simultaneously. Growing popularity in television leads to ever-increasing demand for television related product. Consumers have a wide variety of choice over the television products they can purchase, making it imperative for technological supplying companies to tailor their products to the needs of the market’s consumers. The Job Object: The cultural product in television. The Job Aim: To analyze the cultural product management in television. The Job Tasks: 1. Discuss the concept of television and its species 2. Examine the concept of cultural product 3. Analyze the cultural product life cycles 4. Analyze the cultural product management in television 5. Analyze cultural product “Kadagys” management phases in television The case studies as well as interview method have been chosen for the investigation. These methods were chosen because it is the best way to recognise the audience’s expectations, what cultural product is the most appropriate and what are the common problems which organizers face, whilst creating a new cultural product. The survey was conducted in order to ascertain the cultural product “Kadagys” origin and investigate the cause of the collapse. After the investigation and the analysis of results were conducted, the following conclusions have been made: Cultural Project "Kadagys" did not persist in the market due to the strength of competitors, small financial opportunities as well as issues of planning exist and organization processes as well as suffering problems/failures in every day life