Innovation implementation in the sport organization

Author of paper: Kristina Zujūtė Full title of the paper: Innovation implementation in the sport organization. Paper advisor: assist. Darius Ruželė Number of pages: 42 Number of tables: 7 The aim of this work is to conduct an empirical research on the implementation of innovations in a sports organization while using scientific literature. Research methods: secondary data analysis (already existing scientific papers), analysis of primary research findings (responses from interviews with the organization employees) and a summary of the findings from both secondary and primary research. Secondary data findings show that there are articles discussing the specifics of implementing innovations in organizations. However, there were no articles found about the implementation of innovations in the sports organization. The application and implementation of innovations and the connection between innovation and the organization’s strategy were analysed during the sports organization analysis. There was a focus on the influence of innovations on the organization’s results. Employees’ suggestions on how to adopt new innovations are listed as well. Findings suggest that innovations are current and are being adopted rapidly. Most recent innovations are these: courses for coaches, a variety of information processing systems, new uniforms for sports people, collaboration with a firm which supplies supplements and the creation of a documentary movie. According to the respondents, everything starts from the problem, as soon as the problem appears, the solutions are found to that problem. During the innovations strategy and connection analysis it was noticed that innovations are the essential part of the organization’s strategy. Obviously, not everything always happens in a way that the employees of the organization want and expect. After analysing the influence of innovations on the organization’s results, it was suggested that innovations motivate to do well and lead to better results. According to few respondents, the organization focuses on the most important work but pays less attention to the creation of new innovations