Ideas generation and selection methods as like creativity and innovation activity promotional measures

Nowadays, more and more new companies are created with individual organization culture, motivation methods and innovation spreads inside and outside company in Lithuania. For example in article “Start-ups in Lithuania: 2016 in review” there are statistic that in 2016 year in Lithuania are registered 316 start-up companies. In overall from start-up were collected 7, 49 million euros taxes. And each year registered start-up companies number is increasing. However, not all of those companies can correctly choose methods how to use employee’s creativity and encourage employee’s innovation activity. Frequently, managers are guided only by their own thoughts and do not pay attention for employees opinions and recommendations. Also, managers do not know how to promote employees innovation activity. In this research it will be tried to offer effective method for companies, which encourage employee’s innovation activity. In this research, it will be tried to prove that methods for creativity improvement are suitable for innovations activity improvement. It will be analyzed two methods: the first one brain storm and the second one is six creativity hats method. After analysis, using criterions which are based on education literature was clarified that brain storm method is more efficient. In conclusion, we can recommend for a company use brain storm method if they want to improve employee’s innovation activity. For being sure that theory match with practice in financial institution was organized workshops. In practice time was organized volunteer group of the specialist and persons which have different experience. To find out that competence each person has before workshops they get questioner there they was asked about experience. In group are different experience persons, for example, project managers, e-signature leader in Baltic countries, digital designers, marketing leaders and sellers. Was chosen two equal problems the first one about how to increase using of one company app and the second one about how create more user friendly table there are shown company one of the product different types. After all each meeting for respondents was given questioners where they can answer for question, how idea generation methods was helped for their creativity and innovation activity. After forms each question was discussed for better understanding. After literature analysis and workshops was accomplished comparison. Comparison is shown that brain storm method is better increase creativity and innovation activity. Also can make a conclusion that idea generation methods contributes for creativity and innovation activity, because created criteria was conclude by creative and innovation activity promotion parameters. Also after analysis can recommend in more ways choose brain storm method, because analysis shown that it’s more effective if moderator want increase participant creativity and innovation activity