أثر الدعاية والاعلان على القرار الشرائي للمستهلك دراسة حالة تطبيقية: عفراء مول - ولاية الخرطوم ـ 2010 ـ 2014م

This research aims to identify the impact of advertising on consumer purchasing decision, and then to recognize the importance of studying consumer behavior of the social, economic and psychological point of view, it has been identified Afraa shopping center to be a case study. The problem of research in studying the impact of advertising as an element of the promotional mix elements of consumer behavior and then find out the causes of deficiencies in the advertising, which are processed on the basics of competitive advantage and attract the consumer to buy. The importance of research in the study of the impact of advertising on consumer behavior in the current economic circumstances, I suppose Find an effective system in advertising process and advertising leads to consumer decision-purchasing decision, the use of scientific methods in the advertising process leads to increased demand for the product, the researcher followed the descriptive approach analytical. The research found a number of the most important results, follow the propaganda effectively and the declaration system affects the decision of purchasing for the consumer, based on the research results, the researcher recommended the need to carry out specialized and in-depth studies to understand consumer behavior and needs on a regular basis in order to avoid imbalances in advertising