The Potential of Dubrovnik West Coast for Glamping Tourism Development

Kamping turizam poznat je kao jedan od najstarijih posebnih oblika turizma. Razvojem turizma, turističke ponude i potražnje, kamping turizam postaje osnova za razvoj glamping turizma, spoja prirode i luksuza. Trend glamping turizma prve u Europi su prepoznale Francuska, Portugal i Slovenija. Glamping turizam lako je prilagoditi svim segmentima potražnje jer osim opuštanja u prirodi i luksuza uključuje zabavu, sport, avanturu i kulturu. Ovaj oblik turizma u Republici Hrvatskoj (u daljnjem tekstu RH) razvio se dosta kasnije nego u ostatku Europe. Duž obale RH velikom brzinom se razvio zadnjih godina te je privukao veliki broj novih potrošača. Istarska županija posebno se izdvojila širokom glamping ponudom i privlačenjem novih turističkih segmenata. Tijekom istraživanja potencijala Dubrovačkog primorja za razvoj glamping turizma razmatrani su brojni resursi koji su neiskorišteni, a uklopili bi se u navedeni razvoj turizma. Osnovni resursi kojima Dubrovačko primorje obiluje su prvenstveno povoljna klima, a zatim geografski položaj, bogatstvo prirode i materijalne baštine. Neke od prednosti za razvoj glamping turizma u Primorju su blizina grada Dubrovnika i sve veća zainteresiranost turističke potražnje za boravkom u prirodi na glamurozan način. Primorje ima veliki potencijal za razvoj glamping turizma što će se ovim radom i dokazati.Camping tourism is known as one of the oldest special forms of tourism. By developing tourism and its supply and demand, camping tourism becomes the basis for the development of glamping tourism, a combination of nature and luxury. The first countries to recognize glamping tourism as a trend were France, Portugal and Slovenia. Glamping tourism is easy to adapt to all segments of demand because, besides relaxing in nature and luxury, it includes entertainment, sports, adventure and culture. This form of tourism developed in Croatia much later than in the rest of Europe. In the past few years glamping tourism has rapidly developed along the coast of Croatia and has attracted a large number of new consumers. The County of Istria has been especially succesefull in developing a wide glamping offer and attracting new tourist segments. During the research of the potentials of Dubrovnik Littoral area for the development of tourism glamping, numerous unused resources that would fit into the mentioned development of tourism were taken into account. Some of the resources in which the Dubrovnik coast abounds are firstly a favourable climate, secondly the geographic position, and thirdly natural wealth and a wide material cultural heritage. The main advantages for the development of glamping tourism in the Dubrovnik Littoral area are the proximity of the city of Dubrovnik and the growing tourist demand for staying in nature in a glamorous way. The Dubrovnik Littoral area has great potential for the development of tourism glamping and this paper is going to demonstrate it