Add to ORKGThis is a published version of the paper, available at LLC "CPC "Business Perspectives" at https://businessperspectives.org/component/zoo/service-branding-the-development-of-a-typology-of-service-brands-at-the-corporate-levelpublishedVersio
Examines the issues associated with the creation and development of service brands in corporate bran...
This dissertation investigates how employees can help their organization build service brands. For s...
Service branding is a subject that has been excluded from the traditional branding theory. Our main ...
This paper shows and discusses a typology of service brands at the corporate level. The typology eme...
"This is a published version of the paper, available at LLC "CPC "Business Perspectives" at https://...
Examines the issues associated with the creation and development of service brands in corporate bran...
Service branding differs from product branding in that it is largely composed of intangible elements...
This thesis deals with one of the most underdeveloped topic in branding - the brand management theor...
The purpose of this paper is to examine the issues associated with the creation and development of s...
Problem: The growth of the service industry has led to increased competition, and branding has becom...
Problem: The growth of the service industry has led to increased competition, and branding has becom...
Problem: The growth of the service industry has led to increased competition, and branding has becom...
In the increasingly competitive service industry, service innovation is an important driver of a ser...
In the increasingly competitive service industry, service innovation is an important driver of a ser...
Little has been published about services brands, even though we are in a services economy. The liter...
Examines the issues associated with the creation and development of service brands in corporate bran...
This dissertation investigates how employees can help their organization build service brands. For s...
Service branding is a subject that has been excluded from the traditional branding theory. Our main ...
This paper shows and discusses a typology of service brands at the corporate level. The typology eme...
"This is a published version of the paper, available at LLC "CPC "Business Perspectives" at https://...
Examines the issues associated with the creation and development of service brands in corporate bran...
Service branding differs from product branding in that it is largely composed of intangible elements...
This thesis deals with one of the most underdeveloped topic in branding - the brand management theor...
The purpose of this paper is to examine the issues associated with the creation and development of s...
Problem: The growth of the service industry has led to increased competition, and branding has becom...
Problem: The growth of the service industry has led to increased competition, and branding has becom...
Problem: The growth of the service industry has led to increased competition, and branding has becom...
In the increasingly competitive service industry, service innovation is an important driver of a ser...
In the increasingly competitive service industry, service innovation is an important driver of a ser...
Little has been published about services brands, even though we are in a services economy. The liter...
Examines the issues associated with the creation and development of service brands in corporate bran...
This dissertation investigates how employees can help their organization build service brands. For s...
Service branding is a subject that has been excluded from the traditional branding theory. Our main ...