This project gives an approach of what constitutes the culture and the reasons why international firms, by trying to conquer foreign markets, have to consider it for doing advertising. A literature review and an observation were made in this thesis and the goal is to find out if the culture really matters when doing advertising in a foreign country. This is taking into account Hofstede´s dimensions and other factors like traditions, values and language. In this particularly case observation was made by analysis of advertisements in Mexico and in Germany. At the end of the research it is find that Hofstede´s cultural dimensions can be also reflected in the commercials. Nevertheless, Individualism and Masculinity are the two mainly dimensions...
The purpose of this study is to examine how culture and nationality affect international advertising...
Advertisement is communication and that’s why culture affects it a lot. It’s important to adapt adve...
The purpose of this thesis is to find differences of displaying people between Spanish, Czech and Sw...
Culture drives how people communicate and what they communicate. In addition, culture influences the...
Recent years have witnessed an increasing interest in the consequences of culture for global marketi...
In a times of international business, market economy and globalization, it‘s became necessary to eva...
This paper is a study of the international marketing strategies of standardization and customization...
The authors realized the importance of being flexible in cultural values in the current environment ...
This research aims to analyze the influence of culture on the production and reception of television...
Applications to global branding and advertising strategy and research Marieke de Mooij and Geert Hof...
textThis study compares the cultural values that manifest themselves in beer-centered television ad...
This diploma thesis deals with local cultural aspects of television commercials in selected multinat...
Culture is an important business element which can make the difference between success and failure f...
The companies, in International markets, are required to examine the attitudes and the behaviours to...
This thesis deals with TV advertising strategies, namely adaptation and standardization, and with th...
The purpose of this study is to examine how culture and nationality affect international advertising...
Advertisement is communication and that’s why culture affects it a lot. It’s important to adapt adve...
The purpose of this thesis is to find differences of displaying people between Spanish, Czech and Sw...
Culture drives how people communicate and what they communicate. In addition, culture influences the...
Recent years have witnessed an increasing interest in the consequences of culture for global marketi...
In a times of international business, market economy and globalization, it‘s became necessary to eva...
This paper is a study of the international marketing strategies of standardization and customization...
The authors realized the importance of being flexible in cultural values in the current environment ...
This research aims to analyze the influence of culture on the production and reception of television...
Applications to global branding and advertising strategy and research Marieke de Mooij and Geert Hof...
textThis study compares the cultural values that manifest themselves in beer-centered television ad...
This diploma thesis deals with local cultural aspects of television commercials in selected multinat...
Culture is an important business element which can make the difference between success and failure f...
The companies, in International markets, are required to examine the attitudes and the behaviours to...
This thesis deals with TV advertising strategies, namely adaptation and standardization, and with th...
The purpose of this study is to examine how culture and nationality affect international advertising...
Advertisement is communication and that’s why culture affects it a lot. It’s important to adapt adve...
The purpose of this thesis is to find differences of displaying people between Spanish, Czech and Sw...