Empowering Patients to Self-Care in Web-mediated Communication: A Multimodal Discourse Analysis. Nel volume Insights into Medical Communication, a cura di Gotti, M. / Maci, S. / Sala, M., Peter Lang, Berna, pp. 213-239

This study offers a multimodal discourse analytic description of online self-care communication as a dynamic and strategic medium for engaging people in their health. It does so by looking at the linguistic and visual resources used across Web-mediated texts, uncovering the potential meanings created for the social activities and purposes behind those resources. The paper breaks down as follows. First, the empirical material for corpus-driven analysis is indicated and the research method outlined. Secondly, the key findings of empirical data are analysed and discussed and, thirdly, tentative conclusions are drawn from contextualized material