RELATIONSHIP OF QUALITY OF MOBILE BANKING AND REPUTATION OF BANKS

Doktorski rad istražuje na koji se način može povezati sigurnost, dostupnost i jednostavnost korištenja mobilnog bankarstva sa percipiranom kvalitetom usluge mobilnog bankarstva banke te postoji li povezanost između percipirane kvalitete usluge mobilnog bankarstva i reputacije banaka. Primarni podaci istraživanja prikupljeni su uz pomoć anketnog upitnika. Hipoteze rada testirane su i potvrđene metodom višestrukih modela jednostavne i složene linearne regresije. Istraživanje omogućuje pogled u razvoj novih spoznaja bankarske industrije koji se temelje na ključnim odrednicama o poslovanju financijskog tržišta Republike Hrvatske. Sukladno navedenom definirane su karakteristike bankarskog tržišta i uloga tehnologije u financijskoj industriji Republike Hrvatske.The research provides a look at the development of new knowledge of the banking industry, which is based on key determinants of technology role in the financial market of the Republic of Croatia. The key aim is to explore and adequately argue the influence of mobile banking on the reputation of banks in the Republic of Croatia. The purpose of the research is to contribute to the definition of possible areas of implementation of information and communication technologies in mobile banking, which affect the reputation of banks and also to define the aspects of mobile banking (security, ease of use and availability of mobile banking services), which affect the reputation of banks to a large extent. The basic objectives of the research are to empirically establish the correlation between the perceived quality of mobile banking service and bank reputation, and also to empirically determine the way security, ease of use and availability of services affect the perceived quality of mobile banking services. Additional objectives, based on analyze of previous researches, are to identify and explain the key determinants of the quality of mobile banking and bank reputation, to highlight the importance of using advanced information technology in banking and to examine the awareness of Croatian citizens on the security of mobile banking services. The hypotheses have been tested by using multiple modeling methods of complex linear regression. In order to examine the hypothesis, the primary research was carried out using a structured survey questionnaire. The way of communicating with the respondents was via electronic mail. The results of the testing of hypothesis using regression models show that the hypotheses are confirmed. Based on the results of the research in accordance with the previously set objectives, recommendations can be offered for future activities related to the financial market technology strategies and increase of competitiveness