This paper identifies concurrent trends in the forms of representation found in contemporary pornography, and in the kinds of ideology produced by the biomedical industry, specifically in relation to the form and function of the penis. The rise of Viagra culture has been described as “the second sexual revolution” and promises the availability of phallic embodiment for all men. In recent years, with the rise of gonzo genres and independent modes of production and distribution, hard core pornography increasingly offers an industrialised understanding of sexual bodies, and a narrative of sexual acts no longer determined by Kinseyian logic, where detumescence doesn’t exist and penises are always hard, and always large. This paper argues that t...