EVALUASI WEBSITE E-LEARNING MENGGUNAKAN METODE WEBQUAL DAN IMPORTANCE PERFORMANCE ANALYSIS

Penggunaan teknologi di era modern saat ini dapat menjadi solusi mengatasi masalah efektifitas biaya dan kualitas pembelajaran dari lembaga pendidikan. E-learning sebagai media pembelajaran digital perlu dievaluasi dalam mendukung peningkatan kualitas perguruan tinggi. Tujuan dari penelitian ini adalah melakukan evaluasi website e-learning menggunakan metode webqual dan metode Importance Performance Analysis. Metode Webqual dapat mengukur kualitas website berdasarkan pendapat dari pengguna akhir dan metode Importance Performance Analysis (IPA) digunakan dalam menentukan kekurangan website e-learning dan menetapkan prioritas dalam pengembangan website e-learning. Kuesioner dibagikan kepada 95 orang mahasiswa dengan berbagai macam program studi pada Universitas Stikubank. Hasil dari perhitungan metode IPA menunjukkan bahwa rata-rata mahasiswa puas dengan kualitas website e-learning sebesar 86.75%. Meskipun tingkat kepuasan sudah tinggi tapi berdasarkan grafik kuadran IPA masih terdapat beberapa bagian yang dapat ditingkatkan dalam website e-learning seperti petunjuk yang jelas, informasi yang akurat, dan kemudahan dalam berkomunikasi. Kata kunci: E-learning, Kepuasan Pengguna, Webqual, Importance Performance Analysis (IPA) The use of technology in the modern era can be a solution to overcome the issue of cost effectiveness and quality of learning from educational institutions. E-learning as a digital learning media needs to be evaluated to support the improvement of the quality of higher education. The purpose of this study is to evaluate e-learning websites based on the results of the webqual questionnaire and calculations with the importance-performance analysis method. The Webqual method can measure website quality based on the opinions of end users and the Importance Performance Analysis (IPA) method is used in determining the shortcomings of e-learning websites and setting priorities in the development of e-learning websites. The questionnaire was distributed to 95 students with various types of study programs at Stikubank University. The results of the calculation of the IPA method indicate that the average student is satisfied with the quality of the e-learning website at 86.75%. Although there are still some parts that can be improved on e-learning websites such as clear instructions, accurate information, and ease of communication. Keywords: E-learning, User Statisfaction, Webqual, Importance Performance Analysis (IPA