Pengaruh Brand Image, Kualitas Produk dan Harga Terhadap Keputusan Pembelian (Studi Pada Pelanggan Onlineshop Ilookshoes)

This study aims to analyze the effect of brand image, product quality and price on study purchasing decisions on Ilookshoes online customers. The sample of this study is that some teenage / adult women who have made purchases at the Ilookshoes online shop at least once, using non-probability sampling techniques with a purposive sampling method of 100 respondents. Methods of collecting data using questionnaires online through social media instagram and whatsapp. The analytical tool used is multiple linear regression. The results show that, (1) brand image has a significant effect on consumer purchasing decisions, (2) product quality has no significant effect on consumer purchasing decisions, and (3) price has a significant effect on consumer purchasing decisions of Ilookshoes