Analisis pengaruh gaya hidup, labelisasi halal, Dan citra merek terhadap keputusan Pembelian produk wardah (Studi Pada Mahasiswa FEB UMS)

This study aims to analyze Lifestyle, Halal Labeling, Brand Image of Wardah Product Purchase Decisions (Case Study on FEB UMS Students). The sample in this study amounted to 100 respondents FEB UMS students using a questionnaire for data collection. The sampling technique is a non probability sampling method. Data analysis techniques using multiple linear regression analysis. The results of this study indicate that: lifestyle, halal label and brand image have an influence on Wardah Products purchasing decisions