Pengaruh Kesesuaian Harga Dan Promosi Terhadap Keputusan Pembelian Teh Pucuk Harum (Studi Pada Mahasiswa Manajemen Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta)

This study aims to analyze the effect of prices, and promotion of the decision to purchase Teh Pucuk Harum. Studies conducted at UMS faculty of economics and business management students. The sample taken in the study was 100 respondents who had bought Teh Pucuk Harum. The analytical method used is multiple linear regression analysis, validity and reliability test. Based on the results of the analysis found, it can be explained that prices and promotions have a positive and significant influence on purchasing decisions. In the model formed price and promotion variables are able to explain the purchase decision variable by 24.3% and the remaining 75.7% is still influenced by other variables