Pengaruh Promosi Media Sosial dan City Branding Terhadap Keputusan Berkunjung ke Tempat Wisata (Studi pada Followers Instagram @dolanboyolali)

This study aims to analyze the influence of Social Media Promotion and City Branding on Decisions to Visit Attractions (Study on @dolanboyolali Instagram Followers). The sample in this study amounted to 130 respondents @dolanboyolali followers using a questionnaire for data collection. The sampling technique is the nonprobility sampling method. Data analysis techniques using multiple linear regression analysis. The results of this study indicate that the promotion of social media and city branding has an influence on the decision to visit tourist attractions