Loyalitas Pelanggan pada Larissa Aesthetic Center

This study aims to analyze customer loyalty at Larissa aesthetic center. The population of this study is the management student of the Faculty of Economics and Business, Muhammadiyah University, Surakarta. The sampling technique in this study is based on non-probability techniques namely acidential sampling where respondents were taken by chance found by filling out the questionnaire that had been prepared. Based on the method and sampling technique obtained as many as 100 respondents who fit the criteria. By using the criteria for age, parents' income, pocket money and place of residence. The data collection method used is a questionnaire. Data analysis techniques in this study are validity test, reliability test, determination test (R2), model accuracy test (F test), multiple linear regression test, and accuracy of estimator parameter test (t test). And also use the normality test, multicollinearity test and heteroscedasticity test. The results showed that product quality and prices simultaneously or together had a significant effect on customer loyalty at Larissa Aesthetic Center