Analisis Faktor-Faktor yang Memengaruhi Minat Penggunaan Electronic Money pada Online Shopping (Studi pada Mahasiswa Universitas Muhammadiyah Surakarta)

The development of era and technology is increasingly sophisticated, so there is an online store that develops on official sites and on social media. Consumer interest in purchasing through the internet is influenced by ease of use, benefits and trust. The purpose of this study is to examine the effect of factors of ease of use, benefits and confidence in the interest in using Electronic money for students at the Muhammadiyah University of Surakarta. This research method uses the type of research in this study is survey research. The population of this study is all students who use E-Money through a questionnaire by filling in via the internet. The sample used in this study were 120 students with incidental sampling method sampling technique. Data analysis techniques used were (1) instrument test (validity and reliability test), (2) Classical Assumption Test (normality, multicollinearity, heteroscedasticity) and (3) Hypothesis Test (multiple linear regression analysis, t test, F test and R2). The results showed that the t test showed that convenience, benefits and trust had a positive and significant effect on the interest in using Electronic money in Surakarta Muhammadiyah University students and the F test showed a calculated F value of 50.962, the figure means Fcount was greater than Ftable so the three independent variables significantly affected interest in using Electronic money at the Muhammadiyah University of Surakarta simultaneously