Pengaruh Kualitas Produk, Kualitas Layanan Dan Promosi Terhadap Loyalitas Pelanggan Kartu Telkomsel Simpati

This study aimed to examine the effect of product quality, service quality, promotion of customer loyalty telkomsel simpati card . The population in this study are all customers or users of telkomsel simpati card . The sample set by using purposive sampling method . The sample was of 60 respondents was obtained . Hypothesis testing using multiple regression analysis with SPSS ver. 16.0. This study qualifies the validity, reliability, normality test, multikoliniaritas, and free from heteroscedasticity. From the regression equation , the value of the adjusted R square of 27.1 percent this means that 27.1 percent customer loyalty telkomsel simpati can be explained by the quality of products , quality services , and promotions . Based on the results of the T test , the independent variables were the most dominant influence customer loyalty is the quality of service is 0,001 . It can be concluded that both the tensile of data variable product quality , service quality , and promotion are all positive effect on customer loyalty