The Myth of the Ping-Pong Diplomacy in the Light of Future Attempts to Use Sport to Create International Convergence

The aim of the article is to investigate the ways of using sport in order to shape international brand of a state. Accordingly, various forms of shaping state’s international image with the use of sports diplomacy have been analyzed and shortly described – within the proposed typology. An attempt to verify a hypothesis concerning sports diplomacy as a significant tool of shaping state’s international brand was also made